Ford's Marketing team exploring untapped market opportunities.
- Platypus News

- Nov 21, 2024
- 2 min read
Rat-ical Innovation: Ford's New Test Drivers. In a move that's as surprising as science fiction, the Ford Motor Company has partnered with a team of neuroscientists to train rats to drive tiny cars.
Yes, you read that right. As car sales continue to decline, the automotive giant is exploring unconventional markets to boost its bottom line.
"It's time to think outside the box," said a spokesperson for Ford, "or rather, outside the cage. We're excited to tap into the untapped potential of our furry friends."
The scientists, led by the not so brilliant minds behind the project, have developed a sophisticated training program that involves a series of increasingly complex driving challenges. The rats, equipped with tiny steering wheels and gas pedals, navigate obstacle courses and even engage in high-speed chases (well, as high-speed as a rodent can go).
"We've been amazed by their natural ability to adapt to this new skill," said the lead scientist. "They're not just driving; they're enjoying it. We've even caught them revving their engines, racing for pink slips and doing donuts while eating old stale donuts in the parking lot."
While the idea of rat-driven cars may seem absurd, Ford insists that there's serious science behind it. By studying how rats learn and adapt to new challenges, the company hopes to gain insights into human behavior and develop innovative technologies for future vehicles. If successful Ford plans on launching its first fleet of rat cars as early as 2027.
In the not do distant future just remember, the next time you're stuck in traffic, remember there may be a tiny, furry driver out there, living the high life and enjoying the open road.







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